Archive for June, 2008

Neuroeconomics: Brain and Money06.06.08

No money in your bank account? Blame your brain.  Scientists in the emerging new field of neuroeconomics are making stunning discoveries about how the brain evaluates rewards, sizes up risks and calculates probabilities. Neuroeconomics is a combination of psychology, neuroscience and economics. It is a study on how people make decisions, how we use our brains and how the brain deals with money. In neuroeconomic experiments, full brain scans will be performed in order to compare the roles of the different brain areas that contribute to economic decision-making. It looks at the role of the brain when we evaluate decisions, categorize risks and rewards, and interact with each other. Neuroeconomists use devices, like MRIs, to observe the behavior of real people buying and selling (more…)

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